The Land of Technology

As popular and effective as blogs are, you still can’t just open your blog up for business and then sit back and wait for thousands of visitors and customers to arrive. The first successful blogs were the result of accidental entrepreneurship. This lucky accident no longer serves much purpose, and having a launch strategy is key.
Have several posts ready on your first day, asking for reader feedback. Respond quickly to comments to show you’re listening and contributing to the conversation.

A great example of a successful launch is the blog for Zillow (www.zillowblog.com <http://www.zillowblog.com>), a real-estate site. On the day they launched their property-valuation site, they launched a blog with it to answer questions, explain how Zillow works, and introduce the people behind it.
As their head of marketing said, “When we first decided to have a Zillow blog, we all agreed that this could be a powerful way to talk to people, hear from people, and engage in conversations with real customers using the site.” Zillow was ready to engage the blogosphere, launched their blog, and by all measures it was a huge success.

Tags: blog