Promotion schemes are concerned with the planning, implementation, and control of persuasive communication with customers. These schemes may be planned around advertising, personal selling, sales promotion, or any combination
of these. The first strategic issue affected here is how much money may be spent on the promotion of a specific product/market. ...
Archive for January, 2009
Written by on January 30th, 2009
Written by on January 20th, 2009
Pricing has traditionally been considered a me-too variable in marketing strategy. The stable economic conditions that prevailed during the 1960s may be particularly responsible for the low status ascribed to the pricing variable. Strategically, the function of pricing has been to provide adequate return on investment. Thus, the timeworn cost-plus ...
Written by on January 17th, 2009
In a free market economy, each company tries to surpass its competitors. A competitor is a rival. A company must know, therefore, how it stands up against each competitor with regard to “arms and ammunition”—skill in maneuvering Chances, preparedness in reacting to threats, and so on. To obtain adequate knowledge ...
Written by on January 14th, 2009
Ink jet is a technology that enables the delivery of liquid ink to a medium whereby only the ink drops make contact with the medium. It is consequently a non-impact printing method. Much of the key theory behind the ink jet
technology was acquired at the end of the nineteenth century ...
Written by on January 10th, 2009
The textile printing and equipment fabricating industry in Italy has provided significant leadership in applying digital printing for textile applications. Key equipment developments at Italian manufacturing companies, such as DGS,
Reggiani, Robustelli, MS, Algotex, ATP Color, Colorprint snc, and Monti Antonio among others, underscore the major Italian contribution to the adoption ...
Written by on January 1st, 2009
A common mistake in business is poor planning and unrealistic
Expectations in terms of income and expenses. The three most common errors are:
- underestimating costs (expenses);
- overestimating how much money will come in (income);
and
- failing to recognize that money will be slower coming in
than expected.
Obviously, the end result of these errors ...