The first logical step in defining the market is to determine customer need. Based on need, the market emerges. Because customer need provides a broad perspective of the market, it is desirable to establish market boundaries. Traditionally, market boundaries have been defined in terms of product/market scope, but
recent work suggests ...
Archive for November, 2008
Written by on November 29th, 2008
Written by on November 25th, 2008
Businesses compete to serve customer needs. Not only are there different types
of customers, but their needs vary, too. Thus, most markets are not homogeneous.
Further, the markets that are homogeneous today may not remain so in the
future. In brief, a market represents a dynamic phenomenon that, influenced by
customer needs, evolves over ...
Written by on November 20th, 2008
Branding is about creating and keeping comprehended customer value. It is much more than laying a name on a package, showing a logo or icon, or paying a movie star a large fee to wave your product in the air. Ideally we should think of a product with better value ...
Written by on November 15th, 2008
So what is Quality Sleep?
As you might have already guessed, quality sleep consists of being able to sleep
deeply. For our minds to easily slide into the deep stages of sleep, and stay there for
the time needed. Easier said than done.
So I have got a question for you: What controls how ...
Written by on November 13th, 2008
The basic purpose of statistics as a scientific methodology is to make probability statements about samples of scores. Before we jump into that, we need some quick definitions to get us rolling, both to understand and to lay a foundation for other statistics hacks.
Samples are numeric values that you have ...
Written by on November 6th, 2008
There are a little changes you can make to your diet to sleep shorter and more Deeply. Here are the facts:
Your digestive system slows down at night, and it becomes harder to digest food.
During deep sleep, a lot of energy is required by our body to pump blood through our
Muscles ...
Written by on November 4th, 2008
Ironically, the substance that most of us chose to consume to help “wake us up”,
Keeps us from experiencing proper restful sleep. If everybody simply learned the
Secrets to sleeping properly, there would not be a need for coffee!
Coffee contains caffeine, which is also present in a wide variety of junk our ...